[TRIGGER WARNING: I don’t even know how to do one of these, but in this post I use language related to sexual violence and gender identity that may offend or trigger some people. I have made the conscious, considered decision to do so to further my point, not merely for “comedic” effect.]
As you have no doubt already heard, Postmedia, having purchased SUN Media some time ago, has taken the not entirely unexpected step of merging newsrooms in several cities where it operates more than one print daily. We saw this coming when they moved, for example, the Ottawa SUN into the same building as the Ottawa Citizen (or maybe we saw it coming when the internet rendered print media all but obsolete?). Instead of folding papers, Postmedia has assured us that the same stories will just be re-edited for the respective audiences of the respective papers, saving an immense amount of money. I am sure someone somewhere has prepared a spreadsheet showing how much money is saved cutting people (still the only resource that can produce content) but not, you know, ceasing to print tons of paper editions that are good for a day before they go straight into the recycling, garbage, or bird cage. I am also sure this person prepared it on parchment with a quill pen.
I’m not sure, however, that there are enough people left at Postmedia to put together a style guide that will help their remaining editor(s?) gear generically-written articles to each of the three audiences they must address. So I thought I’d take some of the pressure off! Here are some common terms and phrases and how they should be modified to reach SUN readers, Citizen (or whatever the not-SUN paper is in any given city; as Paul Godfrey would probably tell you, all newspapers are pretty much the same anyways) readers, and National Post readers.
Term | Citizen, etc. | SUN | National Post |
---|---|---|---|
Mayor of Toronto | Mayor John Tory | ex-CIBC bigwig John “Sorry” Tory | Mayor John Tory, but if it’s a slow news day go with Mayor Rob Ford |
Mayor of Calgary | Mayor Naheed Nenshi | Naveed, Benji | recast article so it is about Toronto |
Mayor of Ottawa | Mayor Jim Waterson | Jimbo | recast article so it is about Toronto |
Mayor of Montréal | Mayor Denis Coderre | how do you do that little hat thing over the e? anyway, uh, Derriere I guess | seriously, next you’re going to want to write about Vancouver |
Prime Minister Justin Trudeau | Justin Trudeau | Justy, That Upstart | recast the article so it is about Sophie Grégoire |
Former Prime Minister Stephen Harper | Harper | The Once And Future King | Harper |
Thomas Mulcair | Tom Mulcair | more like Tom MulDON’Tcare | yeah, where is that guy? Curling in Montebello? |
Former Senator Patrick Brazeau | Senator Brazeau | The Brazzer | nice try, killing this |
President Barack Obama | President Obama | President Osama | President Obama |
Donald Trump | Donald Trump | The Donald | Former Mayor Rob Ford |
The Arts | The Arts? | you mean the SUNshine Girl? | you mean the Mirvish insert? |
statutory rape | sexual assault of a minor | tryst on first reference, regular everyday sex on subsequent references | sexual assault of a minor, but bury it as far as you can |
rape | sexual assault | it’s really a tough call, so ask the guy what he called it | bury it and set it in Dingbats |
gay | gay | homo, deviant, prevert, not that there’s anything wrong with that | oh honey, we know |
transgender person | trans…gender person? I think? | tranny, unless the article is close to the automotive section, in which case he-she | transgender person, I think, but just in case, bury it |
The Ottawa Senators | The Ottawa Senators | The Sens | can you not read red pen? and we don’t even have a sports section anymore. You’re fired. |